Digiday Live

Atlantic Media's Michael Finnegan: VC-backed media often relies on gimmicks


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Atlantic Media has a track record of a mixed revenue model with all its brands and publications. President of Atlantic Media Michael Finnegan joined us at the Digiday Publishing Summit held in Key Biscayne discussed the various models that Atlantic media uses to support itself, including display advertising that continues to be the linchpin of their business model. As the company widens its business model to accommodate a video strategy and international expansion, Finnegan dismissed the growth strategies of VC-funded media companies.

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Digiday LiveBy Digiday

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