Women in Product Marketing

Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches


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Questions covered in this episode:

 

0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

3:47 What is your role like at Atlassian?

8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?

14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?

22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?

32:27 How do you think PMM will change over the next 5 or 10 years? 

36:10 How should AI play a role in product marketing? 

39:54 How do you achieve work life balance?

42:21 What do you think has been the one thing that's been most important for growing your career? 

44:52 What is your favorite thing about product marketing?


Want more insights from Ashley? Check out her Sharebird Profile.

Looking to connect? You can find Ashley here on LinkedIn.


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