At the Indianapolis stop of the .NET Rocks Visual Studio 2012 Launch Road Trip, Carl and Richard talked to Atley Hunter about his near compulsive habit of building Windows Phone 7 applications. Atley talks about how he maintains a list of hundreds of application ideas and since publishing more than a hundred applications, is straining the ability of the phone store to organize all of his apps under a single account! The conversation digs into what makes a great application, the revenue models that work, design choices and a look to the future of the app store model in Windows 8.