You’ve heard “1% better every day.” This episode translates that idea into the language of companies — showing how the four laws of behavior change apply to brand, sales, customer experience, team culture, and operations.

Learn how to stack habits into repeatable processes, build an identity-driven company, spot and change cue‑routine‑reward loops, and use a low‑cost growth lever most small businesses ignore — practical steps to close the execution gap and let systems compound.