Isabelle Boemeke is a successful fashion model who chose an avocation that still confuses many of her friends and colleagues. She became an early pronuclear influencer. If you ask Google AI “who is the first pronuclear influencer” the answer will be Isabelle Boemeke.

Among her communications tools is a popular Tic-Toc account loaded with video clips explaining various aspects of nuclear energy. She is also an active contributor on X and Instagram. Most of her pronuclear communications channels are posted under the identity of an avatar called Isodope.

In September 2022, she stepped onto the TED Talk stage to give a talk titled Nuclear Power Is Our Best Hope To Ditch Fossil Fuels.

Isabelle has now added a book titled Rad Future (Published by Penguin Books) to her communications arsenal.

She visited the Atomic Show to talk about her journey from a small rural village in southern Brazil to the developed world as a fashion model. Following success in that field, she blazed her own path to become a strong, public advocate for the increased use of nuclear energy.

We spoke about her first hand experiences living with unreliable, expensive and limited source of energy and electricity and the wonder that she experienced when first moving to the United States.

She explained how she became so enamored with nuclear energy and with its potential. She gave Nick Touran of WhatIsNuclear credit for most of her early lessons and for being a continuing resource who provides guidance and technical reviews whenever asked.

We spoke about her frustration with people whose solution to energy scarcity and climate change is to dramatically reduce – degrow – modern society’s energy consumption. She falls solidly into the abundance camp, with the firm belief that nuclear power provides a path that will provide humans the capacity to use more energy to do more productive work while also reducing the material intensity of our lives.

Not surprisingly, she is not just a “more work” advocate; she also likes the fact that getting more energy from less material gives us the opportunity to have more fun.

Isabelle considers nuclear energy’s concentrated generation and relatively small impact on land use to be a major plus. It allows agricultural land to be used to grow food or to be rewilded instead being occupied with ever expanding diffuse energy sources like biomass, wind and solar.

She’s strongly in favor of solar when it is added on the rooftops of already occupied land. In fact, we talked extensively about the use of appropriate resources in various locations. Solar is a great resource in sunny, dry, mid latitude places like much of Australia and California while it’s a far less capable source in damp, chilly, high latitude places like Sweden, Germany or Canada.

As a Brazilian native, Isabelle is a fan of hydroelectric power, but also reminds us that periods of drought can have a hugely negative impact if there is too much dependence on that resource.

The topics we discussed during our Atomic Show conversation and more are covered in well organized-detail in Rad Future. It’s a unique resource written by a non specialist admirer of nuclear energy using the language of an important set of decision makers and technologists. It’s a quick read that is designed for bouncing around, skimming and focusing on the high points.

It should appeal to modern media consumers. They are an important part of the pronuclear movement that might be more difficult to reach for – shall we say – more “experienced” or more “mature” people. [Like yours truly.]