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In today's episode of ATP Stories we're joined by the co-founders of Embe - a baby products e-commerce service based in Saigon, Vietnam. They are Don Phan and Adrian Latortue. While both Don and Adrian were born and educated outside the region, they are not new to e-commerce in Asia. Don was former director of FoodPanda and MD of Zalora Vietnam. Embe is backed by Expara Ventures, Swiss Founders Fund, and 500 Startups. In this interview Don and Adrian share their experiences of establishing their lives in Vietnam and the challenges of growing a business in a new country.