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Robert Zepeda is an American entrepreneur living and working in Thailand since 2010. In December of 2012 he founded Playbasis, an award-winning tech startup providing a mobile engagement & loyalty management platform for financial institutions. As CEO of Playbasis, he has raised $2.6M USD in financing from leading regional and global investors, and has worked with global companies such as Unilever, Visa, HSBC, Telenor, DBS Bank to engage and reward more than 7 million users to-date. Robert is recognized as an industry expert in the fields of gamification and user engagement. Prior to Playbasis, Mr. Zepeda worked in the games industry for nearly a decade, having spent the bulk of that time at Activision-owned High Moon Studios in Southern California. Writing his first line of code as a teenager in high school, Mr. Zepeda has 15 years of experience building tech products.