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ATP093: Carson McKelvey - Unpacking the Asian Shopper's Mindset
Discover more tech podcasts like this: Tech Podcast Asia.
Produced by Pikkal & Co - Award Winning Podcast Agency.
Today we're going to look at the fast growing retail sector in Asia. Let's put this into context: China alone is worth $4.8 trillion ($840 is ecommerce) - that's bigger than the US. What are the latest trends we need to be looking out for? To do that I'm joined by Carson McKelvey, Managing Partner Tofugear based in Hong Kong. We're going to look at the growing need to create a unified experience for Asian shoppers, and the challenges in making that happen.
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By Graham BrownDiscover more tech podcasts like this: Tech Podcast Asia.
Produced by Pikkal & Co - Award Winning Podcast Agency.
Today we're going to look at the fast growing retail sector in Asia. Let's put this into context: China alone is worth $4.8 trillion ($840 is ecommerce) - that's bigger than the US. What are the latest trends we need to be looking out for? To do that I'm joined by Carson McKelvey, Managing Partner Tofugear based in Hong Kong. We're going to look at the growing need to create a unified experience for Asian shoppers, and the challenges in making that happen.