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[04:55] After you founded WellteQ, is that when you decided to move to Asia? -- Basically yes. In the early feedback we received, we understood we had a good idea but were lacking in the tech department. So we moved to Singapore with the goal of hiring from among the region's best tech minds. My background is not in technology, so we knew we had to go where we could find people to in-source and help us in this regard. Ultimately this led us to Singapore in 2014.

[37:00] So then what are some of the challenges you've faced as you built the business? -- Getting talent is not easy, especially when you're operating in a large regional environment. Time pressures may force you to settle on people who are not quite right. Maybe this works out, but it often doesn't. Another big challenge is learning to differentiate between the opportunities you should really spend time on and what are the ones best to say no to.

[42:45] Is the business you're doing now the same as what you set out to do four years ago? Or have you pivoted? -- Our overall goal remains the same. We want to connect millions of people to health improvement using technology. The tools we use are not necessarily what we thought we would be using when we started, yet here we are. The only sure thing with any business plan is that you're not going to adhere to it 100%.