If you want to create a mission, if you have a mission and if that is to build a significant audiological practice, a significant dental practice, a computer technology company, create a new invention or a new widget, if that's what your intention is, if that's what your desire is, that's what your mission is, you have to ask yourself, how do I-- what's the fastest and most successful way to get there? 

And if it is you doing it all by yourself, then you're not going to be very successful. If it's to align yourself with a group of people who are just as emotional, just as passionate, just as thrilled, just as excited about doing that, you get the whole input and the whole effort and energy of all those other people that are pursuing that same mission. 

Not all people are actually as interested in that particular mission. There is a subset of a lot of people that have their own internal personal mission. And if you can't show them how they can attain mission for themselves by attaching to your greater magnitude of mission, then they're not as aligned with where you want to go and how you want to get there.