The Contrarian Capitalist

Attention and Deal Flow: Codie Sanchez’s Media Strategy


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In this episode of the Contrarian Capitalist Podcast, host  Sylvania Harrod explores Codie Sanchez's approach to business growth and wealth creation through 'boring' businesses. Utilizing a strategy focused on acquiring and rolling up businesses like laundromats and plumbing companies, Sanchez capitalized on consistent service needs to build her wealth. Harrod delves into Sanchez's career journey from Goldman Sachs to owning a private equity firm, emphasizing syndication and deal flow's critical roles. He explains how leveraging other people's money (OPM) and scaling smaller companies can lead to substantial profits and encourages listeners to consider these strategies to grow their own businesses.

Chapters

  • 00:00 Introduction and Episode Overview
  • 00:25 Who is Codie Sanchez?
  • 00:56 The Strategy of Buying Boring Businesses
  • 03:07 Understanding Syndication and OPM
  • 05:03 Codie Sanchez's Path to Private Equity
  • 06:20 Building Deal Flow and Media Strategy
  • 08:15 Scaling and Structuring Your Business
  • 08:43 The Ultimate Goal: Starting Your Own Fund
  • 12:08 Steps to Achieve Your Business Goals
  • 14:04 Conclusion and Final Thoughts

Thanks for tuning in! 

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LinkedIn - https://www.linkedin.com/in/sylvaniaharrod/

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The Contrarian CapitalistBy Sylvania Harrod