Listen to this interview to learn: The top mistakes business owners and executives make when using social media for business, and how to avoid them. The many ways that a business leader can use social media to position the business. Why it is critical to build a "platform" for communicating with social media and how to get started. How to use precise demographic targeting to reach the buyers most likely to appreciate your offers. Jim Kukral talks with Bill Ringle about using social media as a business tool with measurable ROI.