In this episode of Marketing and Everything in Between, we unpack why attention has become the most valuable currency in modern marketing, and why so many brands are spending it carelessly.

We talk about content fatigue, the illusion of visibility, why being loud doesn’t mean being memorable, and why restraint might just be your biggest competitive advantage.

If you’re a marketer, founder, or business leader trying to cut through the noise without becoming part of it, this episode is for you.

Let’s rethink how we earn attention, not just chase it.