Women in Product Marketing

Attentive Director of Product Marketing, Candice Sparks on Product Launches & Stakeholder Management


Listen Later

Questions covered in this episode:

 

1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)

5:32 - What is your role like as a Director of Product Marketing at Attentive?

10:07 - What has helped you be the most successful when you are that first product marketing hire?

12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?

14:16 - What are you doing in the first 90 days to try to make an impact?

17:28 - Who do you hire first?

18:57 - How do you communicate product marketing achievements upwards and build visibility?

22:07 - How do you combat burnout for your team?

25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?

27:04 - Rapid Fire


Want more insights from Candice? Check out her Sharebird Profile.

Looking to connect? You can find Candice here on LinkedIn.

...more
View all episodesView all episodes
Download on the App Store

Women in Product MarketingBy Mary Sheehan, Sharebird

  • 5
  • 5
  • 5
  • 5
  • 5

5

36 ratings


More shows like Women in Product Marketing

View all
The Product Marketing Experts by Jeffrey Vocell, Sharebird

The Product Marketing Experts

23 Listeners