Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z.  And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions. 

The book mentioned in the episode is 'Rework', go and check it out.

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