Samantha Hoilett is a Sales Messaging Strategist & Copywriter. Since starting her business in 2018, she has helped 100+ clients craft bold copy and fresh messaging they need to stand out and sell more spots in their signature offers. Her clients have gone on to raise their prices, increase evergreen sales, have personal-best 5 and 6-figure launches, and grow businesses as bold and unique as they are.
In this summit interview, Samantha shares the marketing strategy that’s making a big impact in her business right now: showing her expertise in action. Instead of just sharing tips or surface-level advice, Samantha publicly demonstrates how she thinks—rewriting real copy, breaking down messaging, and showcasing her unique process. This builds instant trust, positions her as a go-to expert, and attracts clients.
To stay in touch and continue learning from Samantha, get her FREE Resource The Boring to Bold Messaging Guide.
This guide has 15 prompts on how you can more powerfully and boldly communicate the value of your offer.
Watch Samantha on YouTube: www.youtube.com/@samanthahoilett
Follow her on Instagram: @samanthahoilett.writes

Visit her website: www.samanthahoilett.com