Highlights from this episode include:
- The #1 way to make your digital business stand out from your thousands of competitors (3:41)
- How the "trust-love-profit" framework can take your business from failure to freedom (4:46)
- What most entrepreneurs get completely wrong about their brand personality (5:35)
- The profoundly unique email opportunity most business owners miss out on (7:47)
- A surefire way to effectively discuss any topic with your perfect customer (no matter how polarizing) (11:09)
- How to meet the core desire of the clients you most want to work with (13:48)
- Why you are attracting the wrong clients and how to fix it… fast (15:54)
- The expert communicator's secret to never struggling with sales again (19:12)
- How to convert customers from clients to evangelists (21:46)
- How to succeed in business and parenthood as a working mom (24:31)