Topic: From Viewers to Subscribers - Attracting and Retaining Viewers and Supporters in a Hyper Competitive Market

SME: David Mullins, CEO - WFSU Public Media - Tallahassee Florida

Show Detail: The traditional business model for donor support of local PBS and NPR stations has become obsolete. This has created the challenge of attracting and retaining viewers and more importantly supporters in a hyper competitive market. Join the conversation led by David Mullins, CEO WFSU Public Media in Tallahassee Florida, as he shares what they are doing to solve this dilemma. In the spirit of "learning from the other person's tool kit", come to the group discussion ready to share solutions your company has applied to this or a similar challenge.

AGENDA (45MIN)

- Expert talk w/ Q&A

- Group Discussion