In this episode, Melinda Emerson chats with Linda Hollander about how small businesses can attract and retain corporate sponsors. They cover identifying potential sponsors, utilizing LinkedIn, crafting sponsorship proposals, and building lasting relationships. They also delve into the role of brand ambassadorship and influencer marketing in securing sponsorships.

(0:00) Introduction and Guest Introduction: Linda Hollander

(2:00) Identifying and Understanding Potential Sponsors

(5:40) Approaching Potential Sponsors and Utilizing LinkedIn

(9:17) Sponsor: Melinda Emerson's Offer

(10:14) Brand Ambassadorship, Influencer Marketing, and Research for Sponsorship Proposals

(13:09) Crafting and Sending Your Sponsorship Packet

(14:50) Emotional Connection in Sponsorship Proposals and Achieving Multi-Year Sponsorship

(15:25) Building and Keeping Relationships with Sponsors

(16:20) Closing Thoughts: Attracting and Retaining Corporate Sponsors

(16:43) Podcast Closing and Next Episode Announcement