Episode Summary

Learn more about how to level up your Facebook Advertising traffic on today’s Introspective with our guest, Lisanne Murphy, the person behind the Midas Touch Social Advertising. Midas Touch is a six-figure Facebook advertising agency, consultancy, and educational platform that took three companies across the seven-figure mark in their business in the past year. Midas Touch specializes in what Lisanne calls, "Dream Traffic" in which her clients learn and apply behavioral psychology principles and techniques to their messaging, offers, and campaigns to drive explosive business growth. Lisanne’s techniques are what made her podcast land in the #18

spot in the US in Business Entrepreneurship within 24 hours of its launch.

What you’ll learn

Lisanne’s podcast journey and how has it transformed her business

Top reasons why Facebook Ads succeed and fail

Dialing in your dream traffic to lower cost per acquisition

Favorite Quote

“You have to send someone somewhere so they can ascend with you, and buy more access and knowledge from you.”

Connect with Lisanne Murphy

Facebook: @lisanne.murphy3

Instagram: @lisannemurphyhq

LinkedIn: lisanne-murphy

Lisanne’s website which has a guide on making Facebook Metrics easy: midastouchsocial.com

Lisanne’s Facebook Group ‘Facebook Ads for Coaches, Course Creators, and Lifestyle Ecom Brands,’ a group focused on helping online entrepreneurs and marketers leverage the power of Facebook Ads, Sales Funnel Strategy, and Conversion Messaging: https://www.facebook.com/groups/fbadninja (https://www.facebook.com/groups/fbadninja)

Lisanne’s ‘The Marketing Matrix’ podcast is available on: https://themarketingmatrix.simplecast.com/ (https://themarketingmatrix.simplecast.com/)