B2B Pipeline Pioneers

Attracting Inbound Leads through Relationships


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Kate Erwin, Social Media Lead at Beam Content, has successfully grown her business through inbound leads, driven by word-of-mouth and referrals. Her key strategy involves prioritizing customer needs over business interests, ensuring sustainable success.

  • About the Pioneer > 00:40
  • Biggest Challenge > 01:52
  • Looking Forward > 03:05
  • 100 Pennies > 04:46
  • Final Thoughts > 09:45

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About this Pioneer

Hey, I'm Kate. Content is my life.

I started my career as a copywriter at a content farm.

Nearly a dozen years later, I'm still a copywriter, but now I take my time to create content that connects people and ideas.

I've worked with countless sales tech companies, both full-time and freelance.

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B2B Pipeline PioneersBy SalesIntel