High net worth individuals are often difficult to reach and challenging to sell - until you know what motivates them to buy! Christopher P. Ramey is one of the most highly regarded and most often quoted authorities on best business practices to attract and serve the affluent. In this rare interview, Chris reveals how the sports and entertainment industry can better attract this highly coveted market segment, including a portion of his "8 Laws for Marketing to High Net Worth Individuals." A must-listen for anyone with luxury suites and skyboxes to sell!

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