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In this episode of The Reality of Winning, I’m diving into why you’re attracting the wrong people into your ecosystem and how to fix it. Engagement and likes might feel good, but they don’t pay the bills. It’s time to stop focusing on metrics that don’t matter and start thinking about how many appointments you’re booking from your content. I’ll share the shifts you need to make, including building a strategy that actually connects you with your ideal clients—ones who book, buy, and stick around.

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