Today, Lindsey talks about finding the RIGHT customer... the who, why, and what of price questions, which leads into some further personal thoughts about the current costs of flowers wholesale. Also today, making promises and the difficult conversations you may need to have with your clients as the cost of living rises.

If you'd like to hear more from Linz and support the show, go to the White Horse Flower Company at ⁠⁠www.whfco.co.uk/ and⁠⁠ click on the Patreon link, or click on the link in your podcast player app HERE.

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The show is produced by Loading Zone and for more details of this and other titles visit - ⁠⁠www.loadingzone.co.uk