<p>The 11th annual pancake race was Hinckley BID's first event of 2022, one of many pulling shoppers and visitors into their town centre. More than 140 people took part, including 20 people living with disabilities. Steve Wegerif runs the BID, and joins us in this episode.</p>

The 11th annual pancake race was Hinckley BID's first event of 2022, one of many pulling shoppers and visitors into their town centre. More than 140 people took part, including 20 people living with disabilities. Steve Wegerif runs the BID, and joins us in this episode.

Attracting visitors through the annual pancake race in Hinckley

The UK's first BID industry podcast highlighting the amazing work being done by Business Improvement Districts, and the many thousands of businesses that form them, to help our towns and cities across the UK.

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Attracting visitors through the annual pancake race in Hinckley

Attracting visitors through the annual pancake race in Hinckley

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