Have you ever had someone read your marketing and say, “How did you get in my head?” That’s the magic of truly understanding your dream clients—and it’s exactly what Lis Best helps us unpack in this episode.

Lis shares her Dream Client Interview process, designed to help you connect with the people you’d pinch yourself to work with. She walks us through how to uncover your ideal client’s biggest challenges, aspirations, and decision-making processes so you can craft messaging and offers that speak directly to their needs.

Here’s what you’ll learn in this episode:

• The power that comes from truly identifying your dream clients.
• How to conduct ideal client interviews that reveal exactly what your audience is thinking.
• A simple outreach strategy to start these conversations without feeling salesy and through providing real value
• How to translate real client insights into messaging that converts.

Ready to attract your dream clients with ease? Then get ready - this episode is packed with practical steps to help you refine your messaging and start landing clients who truly get what you do.