The SaaS SEO Show

Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75

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In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.


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Timestamps:


  • (01:46) - Who is Steffen Hedebrandt
  • (02:35) - Steffen’s background.
  • (03:34) - What is Dreamdata?
  • (06:14) - Case study of Dreamdata and attribution importance.
  • (09:00) - How can you attribute value to a piece of content?
  • (14:31) - What kind of metrics does Dreamdata collect?
  • (18:32) - Attribution difficulties.
  • (21:46) - Tactics that help to attribution.
  • (24:03) - Which is the best attribution model?
  • (27:54) - Mistakes that companies make when it comes to attribution
  • (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
  • (35:26) - A unified system with data to identify what’s driving revenue
  • (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
  • (41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
  • (44:18) - Learn more about Steffen and Dreamdata and get in touch.
  • (46:09) - Outro


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    Useful Links:


    Dreamdata Website: https://dreamdata.io/

    Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


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    Stay Tuned:


    ► Website: https://minuttia.com/

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb


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