The SaaS SEO Show

Attribution and Dark Social with Emir Atlı, Co-founder & CMO at HockeyStack #77

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In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.


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Timestamps:


  • (01:50) - Who is Emir Atlı?
  • (02:58) - Emir’s background and what HockeyStack is.
  • (04:13) - Who gets the most value using HockeyStack?
  • (06:46) - Challenges B2B SaaS companies face regarding analytics.
  • (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
  • (10:10) - What are some mistakes companies make regarding attribution?
  • (14:54) - How does Emir measure the impact of content on the revenue pipeline?
  • (16:13) - How to use content pieces with strong intent?
  • (19:49) - What about dark social and how to attribute value to them?
  • (23:14) - Are there any activities attribution software can’t track?
  • (24:16) - Emir tips on building a brand from a content and SEO perspective.
  • (29:39) - Learn more about Emir and HockeyStack and get in touch.
  • (30:52) - Outro


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    Useful Links:


    HockeyStack Website: https://hockeystack.com/

    Emir on LinkedIn: https://www.linkedin.com/in/emircatli/


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    This episode is sponsored by Ahrefs.


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