<p> Sy Spencer's background in B2C at Warner Brothers gave her a unique lens of attribution when she moved into B2B. Now at Cisco, she continues to simplify and use an unexpected super power to get things done: empathy.</p>

Sy Spencer's background in B2C at Warner Brothers gave her a unique lens of attribution when she moved into B2B. Now at Cisco, she continues to simplify and use an unexpected super power to get things done: empathy.

Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

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Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments

Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments