Marketers love to debate attribution vs incrementality—but here’s the truth: They’re not in competition. They’re two stages of smarter marketing measurement.

In this episode #1 from Growth Snacks series, Gamal breaks down: ✅ What attribution actually tells you (and why it’s not enough)✅ Why incrementality is the harder—but more valuable—question ✅ How to stack both for clearer ROI, sharper decisions, and real profit

If you're still obsessing over last-click vs data-driven, you’re playing the wrong game. It's time to evolve your measurement stack—one smart step at a time.

💡 Perfect for:

Performance marketers • Growth leads • Brand managers • Anyone tired of fluffy metrics.

🎧 Follow for more bite-sized drops on what actually drives marketing results.📩 Join the Reach 4 Growth community — where modern marketers level up.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com