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Original YouTube video: https://youtu.be/YYbJCFCNPko

Attribution vs. Signals: Comparing Methods for Better Marketing Insights | Day 12 of 90-Day YouTube Sprint

In Day 12 of the 90-Day YouTube Sprint, Dan Saavedra of MergeYourData discusses the evolving debate between attribution and signals in marketing analytics. He explores the strengths and limitations of both methods, revealing how they can be used together to improve customer journey mapping, conversion rates, and marketing efficiency. Ideal for teams involved in revenue operations, marketing, or sales, this video aims to enhance data-driven decision-making by clarifying when to use attribution or signals for optimal results.

00:00 Introduction to Attribution vs. Signals

01:06 Who Should Watch This Video

03:11 Understanding Attribution

05:34 Limitations of Attribution

06:44 Introduction to Signals

11:32 Comparing Attribution and Signals

13:47 Practical Tips and Conclusion