It's the gift-giving season. We all feel the pressure on us to get the best possible gift for our loved ones, but we also feel the pressure of shopping with intention. The culture expects a lot from us these days, and as business owners, we need to do our best. Customers do have a responsibility to help inform the business owner so they do better, and the business owner has a responsibility to their organization and customers. So let's explore a few behaviors that we consider to be cultural norms with a few stories from my personal life.

Listen to the episode and let me know what you think. Let's overcome some of the cultural influences that we subscribe to that don't serve us every day. Listen, laugh, and share. Don't forget to subscribe and rate.

Follow along on Instagram at @aubasscity and @jasoncbass