You’re listening to the AuctioneerTech Auction Podcast for the week of 8 September 2008.

AuctioneerTech – Technology, auctions and auctioneers – auction tech for the auction industry

Hello and welcome to the first episode of what I hope will be many podcasts covering technology, auctions, auctioneers and the auction industry. My name is Aaron Traffas and in this first episode I’ll talk a little about the plans for this podcast, it’s purpose, some of the challenges and how I’ll handle them, and end with a little about me. Since this first episode is really about setting the ground rules, I won’t be offended if you want to skip ahead to the meat of episode two, a primer on advertising for Internet only auctions.

It is my goal to spend five or ten minutes each week covering the top stories on auctioneertech.com. I’m going to do my best to try to relate what’s happening today in the worlds of gadgets and software to the worlds of gavels and box lots. I’ll review new services and software, tell you how to use some of the newest gadgets, provide tips on how to build more accessible and usable websites, and discuss marketing theory with regard to all the new venues that the Internet provides us as auctioneers. I have many friends and acquaintances in the auction industry and I eventually would like to ask many of them to join me to discuss some of the things that they do and the products and services that they use, since I don’t have the opportunity to use all of the offerings and products available in a real auction situation.

There are many challenges relating auctioneers to technology. The auction profession is a grand, time-honored profession with many of the greatest auctioneers having never used a computer until very recently. Even those auctioneers who recently began using the Internet may have difficulties relating the new benefits it provides to the profession that has continued to serve them well for decades.

On the other end of the spectrum, many of the new members of the profession have grown up using computers and already have a solid understanding of technology but may be looking simply for better ways to use that technology to help them be better auctioneers.

I’ll try to accommodate all auctioneers on this podcast. The wide range of experiences gives me license to cover just about anything, and indeed I’ll be covering some fairly low-hanging fruit at times because I don’t feel solid about talking about using a product that I haven’t explained in full. However, there will also be episodes where we’ll get into some higher level theory and techniques. As on auctioneertech.com, when I introduce a new term, I’ll try to throw out a quick definition or explanation and perhaps include a reference for more information in the show notes or at the end of the podcast.

I’m not actively soliciting advertising or sponsors for this podcast. While it seems initially that it will be a significant undertaking in both time and effort, unless it becomes wildly popular I don’t anticipate any out-of-pocket expenses for hardware or bandwidth. I will say that any sponsors I may accept will not be auction vendors. I want there to be no question of impropriety regarding the genuineness of my opinions regarding the topics that we’ll cover here.

I’m a strong believer in the National Auctioneers Association. While this podcast will cover current events and include some how-to episodes, it is not a replacement for the Auction Technology Specialist designation. If you want a solid understanding of how to generate leads, market assets, conduct auctions and build your customer community using modern techniques, from coursework written by many of today’s leading auctioneers in the field of auction technology, I strongly encourage you to enroll in the Auction Technology Specialist course offered by the NAA. You can find out more ab[...]