Why do you speak? Is it for the sake of speaking, or do you speak as a means to an end? I often say, don't speak to inform; speak to transform, while my guest, Roy Osing, puts it a little differently. He suggests you speak not to the logical side of the brain but the emotional side so you can, as he puts it, "light fires in people."

Takeaways

- The value of having an "only" statement

- How being different matters

- Why you have to know who your customers are

- How to get people to join you

- The mistake leaders make by delegating speaking

- Is speaking a performance?

Resources

- BeDifferentOrBeDead.com