The Playbook: Sports & Entertainment

Audie Attar, CEO and Founder of Paradigm Sports on Being Your Authentic Self

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On this episode of #ThePlaybook, Audie Attar, CEO and Founder of Paradigm Sports, sits down to discuss:

  • [3:37] - Why being a “profit-chaser” as an agent will lead to failure
  • [6:20] - His initial vision for Paradigm Sports and how the agency has evolved over the years
  • [8:13] - How athletes are able to leverage their brand to disrupt new sectors 
  • [17:37] - The three strategies he uses to prioritize business opportunities 


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    The Playbook: Sports & EntertainmentBy Blue Wire