In this episode of the Lifelong Customer podcast, host Brad Hammond welcomes Mitch Speers, Chief Revenue Officer and Co-Founder of BuyerForesight, to delve into the world of audience-based marketing.

Mitch shares his journey in the marketing and sales field, the inception of BuyerForesight, and how the company has grown to operate in six countries without outside investment. The discussion focuses on the importance of capturing the attention of senior-level executives amidst the flood of marketing messages and the challenges posed by the proliferation of generative AI in content creation. Mitch introduces the concept of audience-based marketing, emphasizing the need to build communities of prospects and customers by providing value beyond sales pitches. He illustrates this approach with the example of the BuyerForesight Oracle program and offers advice for marketers and CEOs looking to adopt this strategy. 

The episode concludes with Mitch's reflections on his career and the significance of engaging with prospects and customers to build positive relationships.