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Audience Capture is the process of mimicking another influencer's strategy and messaging so as to gain some or all of their audience share. What does this mean for the US political situation and how should this shape our decisions?

Links
https://www.texastribune.org/2023/06/26/ron-desantis-texas-border-mexico/
https://en.wikipedia.org/wiki/Fourteen_Words
https://newrepublic.com/post/177373/watch-vivek-ramaswamy-embrace-every-disgusting-right-wing-conspiracy-theory-can-think