Most content plans start with what we want to say. But what if the secret to real impact was starting with who we’re speaking to?

In this episode, Yoni Greenbaum shares a practical framework for flipping the script: defining your audience, prioritizing their needs, and building a content plan that earns trust and delivers long-term value.

It’s based on my Backstory & Strategy Substack—but with clear takeaways and a free checklist to help you score your current strategy and sharpen your focus.

If you create content for your community—whether as a solo writer, nonprofit leader, or newsroom editor—this episode is your audience-first toolkit.

If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠here⁠⁠ to show your support.