Traffic, traffic, traffic...the success of failure of any business really boils down to traffic. There are a lot of ways you can get traffic to your podcast and to your business.

Audience growth comes down to traffic, too. To increase your audience growth, you really have to know and understand the types of traffic you drive to your podcast.

There are 3 basic types of traffic for ANY business:

1. Traffic You Control - paid ads
2. Traffic You Don’t Control - organic traffic
3. Traffic that you Own - your email list

In this episode, Christy dives into the 3 traffic types and how they apply to your podcast.

If you want to drive deep into every aspect of traffic, the new book Traffic Secrets by Russell Brunson is the best evergreen traffic content anywhere. I'd highly recommend this book and you can get it here.