 Senior Vice President  of  Marketing  at  BuzzFeed, Laura Henderson,  throws  s***  at the wall  to  see what sticks.  Screenwriter Tim Kring, who wrote the hit TV show  Heroes  and  Crossing Jordan,  advises us to go fishing.  In this episode, learn  creative ways of staying  connected to an ever-changing audience.

Audience knows best : Ep.2

Through conversations with business leaders across a multitude of industries, this podcast offers creative approaches to the burning questions of our time. Comprised of original interviews conducted in The Aquarium – a dynamic live-broadcasting space that animates C2 events – the program delves into leading-edge ideas and new ways of doing business.

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 How do you make people give a damn? We’re wrapping up Season One with ways to build the best possible ecosystem from your  networks  and fans. It features powerhouse video game producer Jade Raymond (Assassin's Creed, Star Wars...),  who shares her insights after  building  two studios from scratch  and  CEO Of Eataly, Nicola Farinetti,  who  explains how he’s bringing Italian culture global with a network of fine food outlets  that are totally breaking the  traditional franchise model.   

Cooking up an empire : Ep.14

 On this episode, we unpack impact with three business leaders who show us how  to become  transitional agents  to  help institutions evolve and fix broken systems.  Angela Tran Kingyens, a principal at Version One ventures shares her recipe for impactful investments. Barak Obama’s former CTO Michael Slaby explains how to use tech  (and  the Tinder for food waste) to solve intractable problems, and father of microcredit Prof. Muhammad Yunus is a shining example of selflessness in action. 

Finding impact : Ep.13

 There’s good reason why storytelling is an obsession of the creative class. More than a marketing buzzword, this narrative tool has the power to open hearts, minds and wallets… and  it helped get a 3D printer into space. In this episode, learn how to tell your story in ways that make people give a s***  (and  why you should try sci-fi on the c-suite).  Featuring sound maestro and composer at Man Made Music Joel Beckerman and behavioural  scientist-turned-Executive Director of Lowe’s Innovation Labs Kyle Nel.

Storytelling your way into anything : Ep.12

 Dr. Rajesh Aggarwal is spearheading a healthcare revolution — and he’s using ballerinas,  Second Life  and the power of  positive deviance  to do it. The former director of the Steinberg Centre for Simulation and Interactive Learning at McGill University is a proponent of using life-like scenarios and approaches totally outside of one’s industry to enhance skills and promote the importance of teamwork. In this episode, he gives us a few ways to use  “make pretend” to make a big difference in your business. 

Simulate it 'til you make it : Ep.11

 How do we change our ways? With takeaways from two drastically different designers, we explore methods to creating the futures we want. Monika Bielskyte, co-founder of ALLFUTUREEVERYTHING, talks about  how  to make sure we don’t drag old media habits into the new AR/VR space. And award-winning product, interior, installation and architectural designer Dror Benshetrit talks  about how to shape attitudes and environments. 

Audience knows best : Ep.2

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