In this episode, Cheryl and Jason discuss:  

How to customize your business to work with your strengths 

Targeting your ideal client 

Finding the right agency to help you strategize 

Making connections as a business strategy 

Key Takeaways: 

Figure out where you want to go with your business 

Only you can identify your own niche 

A good agency asks the right questions 

It’s about building relationships 

“So how do we put it all together…We solve problems and we connect, but you create this raving community and these people that want in… that have your similar values. And I just really think that’s the brand.” —  Jason Swenk 

Connect with Jason Swenk:   Website: jasonswenk.comEmail: [email protected]  

Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide