What's the difference between your audience and a customer?

Simply put your audience is people that know about you, who you are, what you do, and how you can help them your objective is to attract an audience and cultivate them - building a relationship with them that will turn them into customers.

For example, if you create an amazing blog article, and that blog article is all about ‘why a customer journey is important and how it will help a business’. That's valuable content that you might want to turn into a video or some social media posts or an email campaign.

To get maximum use for your content you need to tweak the way that the message is put across. The content may be the same, but the messaging and the language used to convey needs to be slightly different. Because with your customers, you're talking on a much more personal level because you're building a different type of relationship.