This episode is the second of two about McDonald’s. 

You can’t talk long about audio branding without coming up against McDonald’s.

Their current audio identity – I’m Lovin’ It – has been in use since 2003, and can be instantly recognised the world over. One of the only examples of brands who have been able to reproduce the theme in multiple arrangements, instrumentation and styles, yet still managing to maintain its instant recognisability. 

In part two of his exploration of McDonald’s audio-branding strategy, Jamie discusses the fast food giant’s current audio identity, I’m Lovin’ It. Since first being aired in 2003, with a commercially released full version featuring Justin Timberlake, the melody has become one of the most ubiquitous and memorable works in the audio-branding world, appearing in multiple arrangements, instrumentation and styles, yet still managing to maintain its instant recognisability.