What if your latest obsession isn’t a distraction—it’s an initiation?In this drop, we explore the sacred role of obsession in business: the wild-eyed tunnel vision, the all-consuming fire, and the grief that comes when it ends.

This is a permission slip to follow what’s alive, even when it doesn’t make sense on paper.To tend the fire and trust the ashes.To know that not everything needs to become a product to be a portal.

You’ll hear why devotion is data, obsession is strategy, and how the completion of a cycle is its own kind of power.You are allowed to change.And you are allowed to let the thing that changed you… go.

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