We love audio, and in today's episode we are going to run you through exactly why we think audio is the future of content marketing. Speaking of which, we have been running the Beyond Billables podcast for over a year now. Head on over to our website and have a listen to our conversations with lawyers and former lawyers who have achieved great stuff. You can also hear for yourself whether you also think audio is the future.

• It's personal
  • Audio gives content marketing a personal touch
  • By talking in your own voice to listeners, they are able to connect with you on a deeper level than reading a blog post. You can share your ideas, experiences, and give your audience an insight into your personal and/or business journey.
  • People are more likely to use a product or contract someone who they feel as though they can connect with
• It's flexible
  • Audio is awesome because it's flexible.
  • People live busy lives now and recreational reading is steadily becoming a thing of the past.
  • For example, think about how much people listen to podcasts when they are driving, walking, shopping etc.
• It gets cut through
• It's popular
  • The fact that audio is personal and flexible makes it popular
  • Looking at a computer screen has become exhausting for many users, and podcasts represent a refreshing alternative.
• It's memorable
  • Rather than using your eyes, you use your ears; there are silences, pauses, and genuine human voices rather than words and images on a screen
  • This makes for a more memorable experience
  • It's like having a conversation with a friend, rather than being spoon-fed a whole heap of information from a computer screen.