Welcome to another episode of Office Hours LIVE, where we explore the intricate world of commercial horticulture. 

In today's episode, host Cian and expert Seth Baumgartner navigate the complexities of substrate EC, irrigation strategies, and the optimization of growing conditions under various lighting environments. 

The duo discusses the importance of understanding your market, making responsible business decisions, and investing in key cultivation areas to remain competitive in a fluctuating industry. 

They also touch on plant breeding and phenotype selection challenges, offering actionable advice for novice and seasoned growers. 

00:00 Enhanced Accuracy of TEROS Sensors

09:40 Optimizing Nutrition for High-Intensity LEDs

14:13 Market-Driven Plant Cultivation Choices

19:51 Adapting Production Strategies

23:36 Cutting Losses in Cannabis Growing

31:28 Design Considerations for HVAC & Irrigation

35:09 Optimizing Investment in Growth Systems

44:01 Optimizing Plant Nutrition Signals

45:15 Boost Nutrient Feed for Better Yields

52:25 Strategic Plant Breeding Techniques

59:10 Finding Success in Business Stability

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Host Links:
📲Jason van Leuven, https://www.instagram.com/_van_lovin_/
📲Seth Baumgartner, https://www.instagram.com/seth_baumgartner/
📲Cian Sullivan, https://www.instagram.com/hightechhorticulture/

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

About the Show
Seth, AROYA’s Manager, Client Success, and Jason AROYA’s Director of Applied Science, lead you down the rabbit hole of cultivation insights and demystifying bro-science. We dive into the world of cultivation with live, unfiltered discussions. Each episode features seasoned experts addressing your most pressing cultivation questions, offering insights gleaned from decades of hands-on experience. Whether you're a seasoned grower or just starting out, tune in to elevate your cultivation knowledge and skills, straight from the source. Engage with us live and get the answers you need to succeed in the ever-evolving industry.