On this episode of Now that’s Significant, a Market Research Podcast, we were joined by Idil Cakim, Senior Vice President, Head of Research and Insights at Audacy.

In this episode, we talked about...

- The rise in popularity of audio in today’s society, including how it has helped change the media landscape of today as it has become somewhat of a ritual for consumers.

- Idil gave us an overview of both her impressive career in insights, as well as the work Audacy is doing, which includes engaging with over 200 million people each month!

- As part of the conversation around consumer audio rituals, Idil gave some perspectives into one study they carried out, with some fascinating behavioral insights around that to which we’re listening.

- Two of the big findings from their quant, ethno, and IDI research was that 74% percent of respondents set time aside for listening to audio, in the various forms it comes. And the other finding being some of the ways brands can improve ad effectiveness and authenticity in these channels.

- One of these particular ways of better reaching consumers is understanding the 11 specific moments that consumers are most engaged with their audio consumption, and tying in relevant, contextualized messaging for these moments.

- And finally, Idil gave some insight into what is next for the world of Audio.

Feel free to check out the study we talked about on this episode at www.audacyinc.com.

We hope you enjoy the show.