Sometimes augmenting an experience doesn't mean virtual reality or immersive rooms. It can also mean using the technology that best fits the experience. In this case at the USS Midway, Mark Berlin, Director of Operations, and Jeff Danziger, North America Sales Director for Guide-ID, leverage the tried, true, and very successful audio guides aboard the ship to enhance the visitor experience. Listen to their story of audio guide hardware to mobile and back again after seeing visitors choose the device 90% of the time, and how they plan to approach other storytelling technologies.

Plus, commentary by Microsoft's Catherine Devine. 

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