The Wine Marketers Radar

Audiobooks, hot wings, and, yes, labubu. This week on the Radar.

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No, I haven’t lost the plot—these are three of the most compelling, doable marketing moves wine brands should be learning from right now.

In this week’s Wine Marketer’s Radar, I break down:

  • Why Downy’s steamy Spotify campaign works harder than most wine ads
  • How Bulleit Whiskey is using food culture to stay relevant
  • And what 818 Tequila’s mini bottle strategy can teach us about Gen Z and “little treat” buying behavior

    • None of these require huge budgets. But all of them reframe how and where brands show up—something wine marketing desperately needs to rethink.

    #WineMarketing #BrandStrategy #DTCWine #WineBusiness #CulturalMarketing #BookTok #InfluencerMarketing #BrandContent #ConsumerTrends

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    The Wine Marketers RadarBy Polly Hammond