How more than a century of one family's bootstrap ingenuity and shrewd marketing built the iconic Pappy Van Winkle brand. 

In 2022, at Sotheby's in New York, Pappy Van Winkle's 23-Year-Old Family Reserve went for a jaw dropping $52,500 blowing past pre-sale projections and far beyond anyone's expectations. 

In this episode, we'll cover: the story behind the rise of Pappy Van Winkle, from its humble beginnings to its reimagining in the 1980s. Pappy's brand promise which has informed four generations of bourbon making.  And the steps Pappy's grandson, Julian Van Winkle III, took to position his premium aged wheated bourbon for success.    

 
This is AudioPost Episode 9: Whip-smart marketing behind the world's most iconic bourbon, Pappy Van Winkle. 

Full text edition here: https://loyelmedia.com/pappy-van-winkle-worlds-most-sought-after-bourbon-brand/

Welcome to AudioPost, the audio series for hands on entrepreneurs with bite-sized, sound marketing tips and strategies for growing your business. Each episode includes companion articles + links to bonus content to help you align your marketing with your top business goals. 

AudioPost is written and produced by Loyel Media. We help you leverage the power of media to successfully market your business.

Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review.

The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head. 

Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among others, ushered in the 1960s Creative Revolution and put creative practices in place we still use today. 

In this episode, we'll cover: advertising giants from the Creative Revolution, solid fundamentals developed at the height of the Golden Age of Advertising, expert tips for creative ad copy, leveraging your chosen medium, and how to make your ads persuasive and effective.

This is AudioPost Episode 8: Expert Tips from the Golden Age of Advertising

Full text edition here: https://loyelmedia.com/good-creative-ad-copy-essentials-expert-tips-golden-age-of-advertising/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.

Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review.

Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind.

The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago to help our ancestors survive.  

Insights into human behavior help us understand what drives consumer decisions, why we respond the way we do, and how to make the most of the time businesses have with their prospective customers. 

We'll focus on proven principles of human behavior which can step up your advertising's impact and, ultimately, the success of your marketing campaigns.

In this episode we'll cover:

• 3 Behavioral Science Principles that Make Your Advertising Far More Effective
• The Von Restorff Effect 
• How to Put these Scientific Principles into Practice 

This is AudioPost Episode 7: Principles of Human Behavior in Advertising 

Full-text edition here: https://loyelmedia.com/make-ads-irresistible-with-these-science-based-hacks/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 

Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review. 

Consumer demand for online video is on the upswing. And recent trends benefit small businesses. 

It wasn't that long ago that many businesses considered marketing online with video content, something only big companies with large budgets could afford. 

But technology moves fast, and online video marketing is much easier to put into play than before, making it a viable option for even the smallest business today. 

All it takes is a little ingenuity and forethought, and you can start successfully using video content online to market your business. 

In this episode, we'll cover: 

• How most buying decisions begin
• Consumer online video use
• Why video is so popular
• Trends in online video use
• What small businesses can expect 

Find out if online video marketing is a viable option for your business.

This is AudioPost Episode 6: Why Online Video is No Longer Just for Big Business 

Full-text edition here: https://loyelmedia.com/online-video-marketing-on-the-upswing/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 

Video use catapulted to new heights during the pandemic. As a result, businesses who found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have. 

Video marketing has become indispensable for many of those businesses that have scrambled to adapt to a rapidly changing marketplace. 

In this episode, we'll dive into the basics of video marketing.  

• What video marketing is
• How it benefits your business
• How to use video content for maximum impact
• How to put a video strategy in place
• Five ways to use videos in your marketing content

We’ll take a look at the current status of video marketing, too. Why consumers overwhelmingly choose video as their go-to tool when making buying decisions. How businesses and consumers have adapted during the pandemic and which changes are most likely to become permanent shifts. 

Our wrap-up includes practical steps that you can take to get started with video content for your business.

This is AudioPost Episode 5: Video Marketing: What It Is and How to Use It. 

Full text edition here: https://loyelmedia.com/video-marketing-what-it-is-and-how-to-use-it/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 

What can you expect in a business video shoot? No doubt, you've given a lot of thought to new ways to promote your business. Video is probably high on the list. Still, maybe the idea of a professional shoot is a little intimidating. 

In this episode of AudioPost, we'll talk about exactly what takes place during a professional video shoot and help you get the most out of yours. 

You see, one well-planned video shoot can produce enough high-quality media content to raise the profile of your business across the board.

Here’s why. A production crew captures high-end footage, audio, and images to create your video during a professional video shoot. 

You can make good use of this premium content to expand your video campaign and promote your business even further. 

We’ll show you how. 

We’ll cover everything you need to know about what takes place during a professional video shoot.  

• Essential gear like cameras, lighting, and sound
• A crew that knows how to use it
• Planning your video shoot
• 11 ways to use surplus content
• Tips on what to wear and props to avoid

With all the careful and meticulous planning that goes into a professional shoot, you can bet all the details will be hammered out well in advance. You'll be more than prepared before filming begins.

Besides, the advantages of a first-rate shoot can extend well beyond the production of a single video. They may raise the stakes high enough to persuade you to give it a go.

This is AudioPost Episode 4: How to Get the Most Out of Your Video Shoot. Full-text edition here: https://loyelmedia.com/how-to-get-the-most-out-of-your-video-shoot/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 

Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged. 

In this episode, let's unpack the process media professionals use to produce video content. 

There are three principal stages. 

·      Pre-production

·      Production

·      Post-production

We cover each in detail. And provide tips for a successful video production. Whether you’re outsourcing your video or overseeing an in-house project, you’ll walk away with a greater understanding of what you can expect throughout the video production process.

Whether your project is a powerful brand story, event presentation, how-to video, testimonial, or product demo, the video production process is the same—just a bit more expansive for large-scale projects. For this reason, video professionals break down any video production into the same systematic approach.

Learn what to expect by the time pre-production wraps up, the media your production crew will gather during production, and why post-production is where the magic happens. 

This is AudioPost Episode 3: How Video Content is Produced. 

Full-text edition with helpful links, videos, and a free downloadable Project Planner here: https://loyelmedia.com/video-production-process/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 

You have a split second to get your message in front of consumers and capture their attention. Digital media provides a powerful and efficient way to attract consumers, gain their trust, and ultimately win their business. 

So, what exactly is digital media? Digital media is simply digitized content delivered across any medium. Think of it as any content created, consumed, and shared in a digital format. 

It can be a great tool to reach the people that matter most to your business. It’s cost-effective and relatively easy to customize for your particular business needs. 

It’s not surprising that when it comes to implementing a strategy to reach prospective customers and hold their attention for as long as possible, digital media campaigns come out on top. Repeatedly, studies have shown that digital content keeps consumers engaged with content longer. 

We’ll cover the fundamentals of digital media. 

• What digital media is
• How it works 
• Weighing its benefits 
• Why consumers prefer digital content
• And tips on how to use it like a pro.  

We’ll also go over steps you can take to improve your customers’ experience and ensure your digital content has maximum impact. 

This is AudioPost Episode 2: Digital Media: Five Fundamentals for Using It Successfully. Full-text edition here: https://loyelmedia.com/5-things-to-know-about-using-digital-media-to-market-your-business/

AudioPost is a business podcast written and produced by Loyel Media to help you leverage the power of media to market your business.

Today, it’s estimated that 84 percent of communications are visual. Visual content is a powerhouse that has a huge impact on the way we consume information. Whether we realize it or not, visual marketing influences all of us.

Chances are your business already uses visual content to market your products and services, but take the long view. Consider how your company will adapt in the future as demographic trends shift and media technology advances. 

Visual content packs a one-two punch. 

For one, it’s faster.

And two, it’s twice as effective. 

In this episode, we’ll talk about the many different forms visual content can take and why video is considered the undisputed heavyweight. We’ll jump into some basics, too. 

• Why visual content is important
• How it works 
• How to use it effectively

Consumer demand for visual content is only increasing. As a society, we’re consuming more information, more often, on more devices than ever.

Whether you are a global brand or a small business, if you’re going to come out swinging, visual content will play a significant role in your digital media strategy. When it comes to impact and effectiveness, it’s a knockout!

This is AudioPost Episode 1: Visual Content Dominates Marketing Trends. 

Full-text edition here: https://loyelmedia.com/visual-content-dominates-digital-marketing-trends/

AudioPost is a business podcast written and produced by Loyel Media to help you leverage the power of media to market your business.